the story
My name is Sara Lindsay and I am the founder of Ruby Reid. At the beginning of the Covid-19 pandemic, my dad passed away due to ruthless lung disease. In the throes of grief, I found myself wrapped in a blanket of memories of him, my family, and everything nostalgic. I couldn't go one day without a reminder of him stopping me in my tracks, which I am eternally grateful for. My memories were all that was left to feel closer to my dad, and each one is a gift that keeps him near.
I realized how profoundly important it is to be able to recall our cherished life experiences with those we love because our memories are what connect us forever. Aroma has such a powerful way of taking us back to a place in time, in an instant.
As a small business owner, I was faced with the difficult reality that I had to temporarily close and reimagine my makeup studio because of operating restrictions due to the pandemic.
Weeks later, my dad passed and I needed something to pour myself and my heart into. I've always loved candles and aroma so I started learn how to make them. It almost felt like candle-making found me. I eventually expanded the line to include diffuser oils and unisex eau de parfum, which have become our most beloved.
Unaware that I was actually searching for a reprieve from the heaviness of grief and my uncertain future, Ruby Reid was born.
Ruby is my daughter's name and Reid is my dad's middle name. Ruby Reid represents a cathartic journey not only through my grief but of embracing the memories that connect me to everyone and everything I hold dear and have helped to shape my life. I have since also lost my mom Ruby Reid is now hers too and honours the memories that she gifted to me throughout my life.
Ruby Reid scent blends are expertly blended fragrance oils, sourced in Canada where possible. The eau de parfum and diffuser oils are then blended in-house with our perfume base and bottled with love. I design each label and name each blend, inspired by memories, moments, and loved ones from my life.
My hope is that Ruby Reid will connect you to your own memories as you create them through a life well-lived.
Sara Lindsay - Founder